Brand Image Refinement Out of the Water
Defining the New Class of World Class for Tige Boats
Tige boats are premier wakeboard and wakesurf tow boats crafted in Abilene, Texas but enjoyed by amp’d enthusiasts all over the world. Since 2010, Frank & Victor has been shaping the Tige brand, which has become the envy of the industry. A clean and modern aesthetic fused with defined hierarchy and energetic photography—in print and online—showcases how exceptionally well-made these boats really are, not to mention the promise of the exhilarating experiences they provide.
Collaborators: Matt McKindles, Photographer; Michael Thad Carter, Photographer; Bradlee Rutledge & Rodrigo Donoso, Photographer; Garrett Cortese, Photographer; Wolf + Cardinal, Retouching; Dena Taylor, Writer; Danny Gutierrez, Writer; Courtney Wagley, Writer; Primary Color, Printer;