Building a Brand Fit for a Legend
Crafting a Bespoke Brand for Hamilton Shirts
For more than a century, Hamilton has been America’s finest shirtmaker. Hamilton shirts are sold at its Houston workshop, online and through retailers such as Barneys New York, Wilkes Bashford, H Stockton and Stag.
Since 2008, Frank & Victor has shaped the Hamilton brand by producing communication touch points that reflect the shirtmaker’s relentless refinement, attention to detail, and quality. In addition to brand positioning, we also continue to provide identity design, print collateral design, website design and development, digital marketing campaign design, and photography art direction.
Collaborators: Michael Thad Carter, Photographer; Adam Voorhees, Photographer; Steven Krause, Photographer; Robin Finlay, Stylist; Lauren Benward Krause, Stylist; Kelly Hamilton, Stylist; Gail Rubin, Publicist; Jake Eshelman, Writer