Ballet Austin

Logo Design for Austin Ballet

Identity and Materials for a New Ballet Austin

Staging a Brand Evolution for One of the the Nation's Best Kept Secrets

Ballet Austin is the 11th largest classical ballet company in the United States and is dubbed "one of the nation's best kept secrets" by the Washington Post. Working closely with Ballet Austin leadership, Frank & Victor designed a new identity that reflects its classic yet innovative spirit.

The new identity takes Ballet Austin's initials typeset in a modern, yet classic style and partners them in a pas de deux, or a dance duet in which two dancers perform steps in unison.

We also designed and developed identity guidelines, website, paper system, collateral system, and broadcast graphics package.

Collaborators: Michael Thad Carter, Photographer; Julie Loignon, Copywriter; Capital Printing, Printer;

Identity Design for Ballet Company
Identity Design for Ballet Company
Identity Design for Ballet Company
Stationery Design for Austin Company
Stationery Design for Austin Company

Website Design for Ballet Company
Responsive Website Design for Ballet Company

Choreographing Excitement for 2016/17

Find Your Story Concept

Frank & Victor was also engaged to help Ballet Austin generate excitement around its 2016/17 Season with development of sneak preview materials. We began by creating a visual concept that juxtaposes meticulous line work with dynamic and vibrant photography to bring fairytales to life. The season's art direction is capped off with performance logotypes infused with a graphic twist.

Collaborators: Robert Lin, Illustrator; Michael Thad Carter, Photographer; Julie Loignon, Writer


Season Materials

We extended the visual concept into the design of marketing packages for individual performances, each consisting of campaigns for direct mail, digital marketing, and email, as well as print advertising, in-theatre graphics, promotional signage, apparel, and ticketing materials.

2013/14 and 2014/15 Seasons

Performance Logotypes

Logo Design of Austin Ballet shows