Whole Foods Market

Fruitful Collaboration Celebrates Quality

From regional in-store campaigns and initiatives to global programs (with a lot of punny ephemera in between), Frank & Victor has worked closely with Whole Foods Market's global and regional in-house marketing teams to design and develop materials that honor their groundbreaking quality standards.

Healthy is the new sexy

Health Starts Here Campaign and Rating System

Frank & Victor provided brand consultation, communication strategy, identity design, and campaign design to support Whole Foods Market’s roll out of Health Starts Here, an in-store program helping customers make the healthiest shopping decisions possible.

The identity was informed by the program’s pillars: putting plants at the center of the plate, opting for whole grains, building flavor without excess salt and sugar, and prioritizing healthy fats from whole food sources.

To support the Health Starts Here rollout, we created an in-store "Pick-up Line" poster campaign, visual design for the three-tiered rating system, shelf talkers, blades, recipe cards, supporting signage, and program overview documentation for in-store teams.

Fostering Localvores

Food From Around Here Campaign

Whole Foods Market's Southwest Region called on Frank & Victor to help introduce a program to promote locally grown, raised, and produced items. We started by developing a campaign strategy to generate awareness about the freshness, flavor, and economic benefits of buying local. We then designed a visual brand identity, followed by an in-store poster campaign, shelf talkers, blades, banners, maps, supporting signage, and program overview documentation for in-store team members.

Other Materials