Memorable identities reflect truth. As a tourist in a new city, for example, a restaurant’s sign will communicate whether your steak will be beyond well done or if the chef will plate an entree that nudges your standards even higher. For Frank & Victor, an identity only works when it communicates the brand's tastes and values to consumers.
Our job is to find a brand’s inherent and unique qualities and bring them to the surface in a way that attracts, connects and motivates. If you’re facing a disconnect between where your brand is now and where you aspire it to be, possessing an authentic visual identity is a crucial first step.